The brand covers the recording, distribution and related communication activities of the Czech Philharmonic. In the current phase of the project, it is mainly concerned with the operation of the new audiovisual recording studio in the Rudolfinum’s Dvořák Hall, sound and visual recordings production and their distribution to audiences in the Czech Republic and abroad. Recorded and, in some cases, broadcast live are the Czech Philharmonic Orchestra concerts whose dramaturgy appeals to the first Czech orchestra fans around the world, with the main role among the performing artists played by the chief conductor Semyon Bychkov and the two main guest conductors, Jakub Hrůša and Tomáš Netopil. In addition, recordings of educational programs for all ages as well as a variety of accompanying materials–interviews with the artists, behind-the-scenes videos and clips from international tours–are being produced. The goal of this project is to bring music and life of the first Czech orchestra to listeners not physically present in the Dvořák Hall of Rudolfinum, in the highest possible quality which, in all respects, meets the demands of modern times.